Made You Look

Made You Look is a group univeristy branding project under Sony Music Entertainment New Zealand for a music duo whose sound is bold, raw, and unapologetic.

The challenge was creating a visual identity that felt authentic to their music while avoiding the overly polished aesthetic common in music branding. To reflect the duo’s energy and shared history, a scratched-effect logo was developed, gritty typography, and a striking red, black, and white colour palette. Grain textures and collage-inspired visuals reinforce the rawness and rebellion present in their music.

For their first song release, the campaign was a three-part series that explored the stages of breakups. I played into a vintage, gritty aesthetic, using design to build hype, spark curiosity, and tell a story visually. Each phase of the campaign had a clear purpose: the first stage created anticipation, the second attracted attention and engagement, and the final stage tied everything together to reveal the emotional narrative of the song.

The result is a bold visual identity designed to evolve across campaigns, merchandise, posters, and digital platforms, giving the duo a recognisable and flexible visual foundation.

Role:
Graphic Designer
Illustrator
Campaign Strategist
Social Media
Merchindise

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